India, March 4 -- Hard Rock Cafe's intimate association with rock 'n' roll has helped establish a large and loyal clientele base. Its commitment to rock music, and association with rock music's history, has translated into its remarkable collection of musical memorabilia, as well as in its merchandise, all of which have successfully wooed the youth.

Hard Rock's classic trend-setting logo tee that prompted the commencement of the cafe's very first Rock Shop. The increase in demand for the tees necessitated the formation of a retail outlet that gradually spread its commercial wings to include the sale of merchandise like limited edition pins, hoodies, luggage, hats, active wear, jewellery, accessories and glassware among many other things....