India, Nov. 21 -- The Big Bash League has spent the last few seasons growing its online presence outside Australia, and India has become a major focus. It makes sense because Indian cricket fans are among the most active social media users in the world.

Short clips, player features, match moments and quick edits spread fast on Indian timelines, so BBL teams have begun shaping their strategies around that behaviour. The approach is very direct too. Keep content simple, frequent and player focused, and the Indian audience will respond.

What BBL Teams Are Posting for Indian Viewers

Clubs now rely heavily on short player clips. Training sessions, warmups, behind the scenes drills and mic'd up moments get posted almost daily during the seas...