India, July 25 -- What plays behind the making of a $300-350 Mn market for lab-grown diamonds in India that's growing at 14.8% a year to reach $1.19 Bn by 2033?

Ask Limelight founder and managing director Pooja Sheth and she would say it's the urban and global Indian shoppers' growing interest in utility and affordability. "It's an exciting shift, one that reflects a growing awareness and, in this journey, trust plays a central role."

The shoppers understand that the product is essentially the same, just made above the ground and not sourced from underground, which makes it more cost-effective and environment-friendly. With growing awareness, today's consumers walk in with a deeper understanding - not just of brands, but also of the nua...