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Inside IPO-Bound Curefoods' Cloud Kitchen Network & Acquisitions Playbook

India, Oct. 21 -- When Ankit Nagori launched Curefoods in 2020, the cloud kitchen market was on the verge of an inflection point. Even though Rebel Foods had been around for years before that, many ex... Read More


Ekincare Built A Corporate Wellness Ecosystem; Will Profitability Follow?

India, Oct. 15 -- Three years ago, the founders of ekincare were in a tight spot. The Hyderabad-based corporate health benefits platform secured $15 Mn (about INR 133 Cr) in March 2022, closing its S... Read More


How LenDenClub Cracked The P2P Lending Code Amid The RBI Crackdown

India, Oct. 7 -- In 2024, LenDenClub, a Mumbai-based peer-to-peer (P2P) lender, plunged into the red, posting a double-digit loss of INR 14.17 Cr, as its operations were hit hard under a strict regula... Read More


Zero Ad Spend, Maximum Recall: The Chaayos Way Of Revamping India's Chai Experience

India, Sept. 23 -- In the early 2010s, most Indians still brewed tea at home and bought loose-leaf teas (not packaged in tea bags) from mass-produced brands like Tata Tea, Brooke Bond, Society Tea and... Read More


Through The IPO PRISM: Is OYO Ready For The Spotlight?

India, Sept. 17 -- What's in a name? Especially one that most people might not even utter. Few people think of Zomato as a brand under Eternal even after the rechristening was seeded into our minds v... Read More


How Zepto's Brand Engine Keeps Its 10-Minute Promise Alive

India, Sept. 16 -- By early 2021, India's online grocery market had reached an inflexion point. The initial challenge, persuading consumers to buy from e-marketplaces for convenience, was largely over... Read More


The Method Behind Curefit's High Customer Retention In A Low-Loyalty Market

India, Sept. 2 -- India's consumer wellness market is massive and growing fast. However, its fitness segment remains highly fragmented, lacking consistent outcomes or a standardised user experience. A... Read More


Inside PEP Brands' 6P Engine That Turned mCaffeine & Hyphen Into Household Names

India, Aug. 26 -- Some beauty brands arrive with an inherent allure (scientific depth, a sense of luxury or something more elusive) that immediately turns them into cult-favourites. Others must naviga... Read More