India, Feb. 20 -- For decades, the global electric motor industry has rested on an uncomfortable truth. Nearly every modern EV, industrial machine, robot, and automated system relies on permanent magnets made from rare-earth materials.

These magnets, primarily neodymium-based, deliver high efficiency and torque density. But they also come with a hidden cost. More than 80% of rare-earth processing is concentrated in China. As EVs scale worldwide, this dependency has quietly turned into a structural vulnerability. Automakers and OEMs face volatile input prices. Supply chains swing with geopolitics. Manufacturing timelines hinge on mineral availability.

The irony is that motors are everywhere, yet innovation around them has been slow. For ...