India, July 10 -- In December 2024, Jaipur-based direct-to-consumer (D2C) furniture brand WoodenStreet secured INR 354 Cr (about $43 Mn) in Series C, one of the largest investment rounds in India's home and furniture sector in recent years. Premji Invest, the family office of Wipro founder Azim Premji, led that round.

"It was late 2023 when we discovered them [WoodenStreet]," said Kaveesh Chawla, Partner at Premji Invest, who led the transaction on behalf of the family office. "We also realised what they had built had a strong customer focus and a clear strategy. They were doing things the right way and executing with precision."

Chawla joined Premji Invest in June 2023 and has since led several key investments, including follow-on roun...