India, Feb. 7 -- The $5 Bn direct-to-home (D2C) beauty and personal care (BPC) space in India, decked up to reach $28 Bn in the next five years, looks too tempting for investors to keep off.

The result is foretold. India's homegrown D2C brands are rapidly scaling up their businesses and even mapping their way to the capital market. Inc42's State Of Indian Ecommerce Report H1 2024 has found that the BPC market is growing the fastest among all the ecommerce segments in India and stays the course to corner over 7% of the overall ecommerce market by 2030.

D2C beauty brands have garnered over $1 Bn in funding between 2014 and the first half of 2024, while legacy fast-moving consumer goods (FMCG) giants like Marico, ITC, and Emami made a dash...