India, Feb. 14 -- Despite India witnessing an overall economic slump, there seems to be no change in the discretionary spending during Valentine's Day. The online and offline market for Valentine's Day gifts and experiences has been steadily increasing every year and the trend is set to continue this year as well.

Attractive online deals and the availability of diverse products across platforms are garnering more consumers every year, especially from Tier 2 and 3 cities. Factors like time-efficient home delivery, 24-hour availability and a huge inventory of products to choose from are drawing in more and more online shoppers.

This demand met by online shopping is changing the overall increase in purchase around the festival of love. Acc...