India, April 1 -- Who could be a better guarantee for your money in India than Infosys cofounder Narayana Murthy or Reliance chairman Mukesh Ambani? Two individuals bit the bait of fake images that eventually led to an INR 95 Lakh fraud. While someday a Mumbai-based doctor is duped INR 7 Lakh in a share market scam, a Bengaluru chartered accountant is conned into an INR 23 Lakh trickery on some other day. Such stories hardly surprise us any more as newspapers and tubes keep flashing such incidents almost every day.

What makes a consumer trust a product? A credible face, beyond doubt. Thanks to artificial intelligence, bringing faces into the picture has never been easier. Scammers have leveraged deepfake technology to feature business ic...