India, Feb. 13 -- Today, it is not impossible for celebrities to keep a count of their fans. Look at new-age social media influencers, for instance, who actively keep a tab on their fan following on a real-time basis.

Not to mention, the power they wield in shaping public opinion and brand narratives is no less than the clout our traditional celebrities once enjoyed.

But, with a great ability to mobilise opinions comes the inevitable risk of running into controversies. That has been the case of Ranveer Allahbadia.

Controversies brewed beyond proportion in the last few days when BeerBiceps, as the podcaster is known on social media, made unspeakable remarks in a YouTube show on February 9.

Frothing backlash shaved over 46,000 followers...