India, Sept. 2 -- India's consumer wellness market is massive and growing fast. However, its fitness segment remains highly fragmented, lacking consistent outcomes or a standardised user experience. According to The India Watch estimates published a year ago, the country was home to 69,400 gyms (currently, this number can be well beyond 200K), but only 14% of these businesses belonged to branded or organised players. For users, it means wildly inconsistent experiences and limited brand loyalty. Therefore, most of them switch between apps, drop off after trials, or choose facilities based on convenience, cost or short-term fitness goals.

Amid this deep fragmentation and customer volatility, Curefit, which operates with its flagship brand ...