India, Feb. 5 -- When the idea of 10-minute delivery came up first, scepticism ran high. A couple of years on, the entire logistics sector has gone into a transformation, taking a joyride on quick-commerce, which is trotting to reach $4.35 Bn by 2030, when its parent ecommerce sector will hit $325 Bn, averaging a 21% annual growth rate.

It's not about speed alone, according to Nitin Navneet Tatiwala, vice-president of Marketing & Air Network (MEISA) at FedEx, it's more about creating a customer-centric, agile supply chain that meets the rapidly evolving consumer demands. What started off with the early adopters like Zomato, Swiggy, Blinkit, and Zepto, is now a serious consideration for a wide range of businesses. While Nykaa and Myntra h...