India, June 27 -- India's ride-hailing sector has revved a long way since its early days when the OGs, Fiat Padminis and Hindustan Motors' Ambassadors, guised as kali-peeli (black and yellow taxis), would ply on the roads of India's metro cities, charging by the kilometre, moving customers from point A to point B.

Then came the era of Ola and Uber. While Ola started its journey as a cab aggregator in 2010 from Mumbai, Uber entered India only in 2013. With this, began the Grand Prix in India's ride-hailing market.

With a trunk full of discounts for customers and commissions for drivers, exceeding an engineer's paycheque in many cases, the two cab aggregators went full throttle, burning cash as if there was no tomorrow, to capture a signi...