India, May 19 -- Myntra has gone live in Singapore, becoming the first international market under Myntra Global - the ecommerce marketplace's programme to launch operations in countries outside India.

"The move is focused on showcasing fashion that is made in India and tailored to the needs of the Indian diaspora, particularly those living abroad. With a sizable Indian population of around 6,50,000 in Singapore, Myntra identified a growing interest in its platform. Nearly 30,000 users from the region were already visiting the site each month," Nandita Sinha, CEO of Myntra, said in a press briefing.

About 10-15% of Myntra's web traffic comes from international markets. As Singapore stood out as a concentrated and active segment, Mynta ch...