India, April 17 -- In 2013, Indian organised retail was defined by large-format stores and modern trade chains. All that changed with ecommerce platforms like Amazon India, Flipkart, Myntra, Snapdeal and others venturing into Tier II and III cities. But the rise of ecommerce only spurred physical retail after a period of disruption, led by Future Group, Reliance Retail, DMart, Tata-owned Trent and several other supermarkets.

Between 2017 and 2022, the D2C segment and new-age brands brought in a new era of online shopping and digital-first models, leveraging modern marketing, UPI and digital payments, analytics and logistics prowess. More than a decade after the ecommerce revolution began, India's retail giants and marketplaces are now de...