India, Dec. 23 -- If 2024 still had a few naysayers believing that the quick commerce wave wouldn't last, the past 12 months have proven them wrong. It was no longer about whether consumers would adopt quick commerce - they already have, and in a big way.

This pushed platforms like Blinkit, Zepto, and Instamart to aggressively chase new users and expand rapidly into categories such as pharmaceuticals, while also capitalising on festive demand. Indeed, the year marked several key milestones for the sector.

Beyond the pure-play giants, vertical quick commerce players also gained prominence this year. House-help startup Snabbit saw rising traction, and new players emerged in niche segments such as fashion, babycare, and premium grocery.

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