India, March 3 -- As part of its ongoing investment blitzkrieg, IndiaMART, has now invested INR 17 Cr in SaaS-based human resource startup, Zimyo.

The investment will enable the B2B marketplace to diversify into other domains. The investment is part of IndiaMART's long term plan to build a 'holistic ecosystem' for all business needs.

Speaking about the announcement, IndiaMART CEO and founder, Dinesh Agarwal, said, "Apart from their core Payroll and attendance management modules, we also feel that there is immense potential in Zimyo's vision of providing comprehensive HR management modules and other benefits to employees as well as employers. This investment is another step towards IndiaMART's long term vision of providing a holistic eco...