India, April 30 -- While running a garment manufacturing unit for six years, producing shirts for global fashion giants like Zara, S.Oliver UK, Mango, and Marks & Spencer Poland, Harsh Somaiya wasn't thinking about launching a brand. But his wife, Tanvi, a NIFT graduate who managed the factory's sampling department, sparked a turning point.

"She used to make samples for brands like Zara and Mango," Harsh recalled. "When we presented those samples, they bought them. That's where we got the Eureka moment. We thought, if global brands are buying what we're creating, why can't we build something of our own, in India, for the Indian market?"

That realisation led to the launch of The Bear House in 2017 - a menswear brand built not on marketin...