India, May 1 -- In 2014, Manu Chandra made what he describes as the riskiest investment decision of his life - he poured money into fledgling yoghurt brand Epigamia.
The startup behind the brand had no institutional backing, no promise of returns, and Chandra's decision was purely guided by gut instinct and a belief in India's rising consumption story. More than a decade later, India's consumer story has not just held up to this faith - it has grown exponentially.
That early bet set in motion the journey that would culminate in Sauce.vc, one of the most focussed early-stage investors in the Indian consumer brand landscape today.
India is now widely considered the fastest-growing domestic consumption market globally, and this growth is ...
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