India, Oct. 31 -- When Ravi Saxena launched Wonderchef in 2009, with celebrity chef Sanjeev Kapoor as cofounder and public face, he did so with quiet confidence.

By then, Saxena had spent two decades building household names like VIP, Sodexo and the Landmark Group. Those years taught him the fundamentals: Understanding customers, finding product-market fit and managing large-scale B2B operations in food services.

He had the credentials. Degrees in engineering and management from Delhi Technological University and IIM-Ahmedabad. Years of experience across consumer operations, retail and hospitality. After saving and planning for 15 years, Saxena was ready to build something of his own. Kapoor's credibility as a brand ambassador strengthe...