India, April 5 -- Every morning, Raj, the owner of a bustling cafe in Mumbai, meticulously plans his day, ensuring that he is fully rationed to serve his customers. However, no matter how well he plays, it is always difficult to tide through the day without supply-side hiccups.

For a long time, Raj has juggled multiple suppliers, negotiated costs, and dealt with the unpredictability of India's unorganised food supply chain. With fluctuating prices, delayed deliveries and vendor reliability issues, running a restaurant is a constant battle with procurement.

This was precisely what Zomato sought to change when it launched Hyperpure in August 2018. The idea was simple - provide kitchen supplies and a more organised supply chain solution to...