India, Feb. 11 -- Global ecommerce platform Shein knows the pulse of the Indian market. What makes us say this? Well, it has a knack for entering India just at the right time. It is this unique ability of the platform that helped it make a fortune capitalising on India's booming fashion ecommerce sector in 2018, attracting millennial shoppers looking for trendy, budget-friendly clothing.

After a five-year absence, following its ban in the country in 2020, Shein is back to cash in on the fast fashion boom, which is currently outpacing traditional fashion segments.

However, this time, Shein's return is different from its earlier stint in India as Reliance Retail is overseeing the entire operation, from supply chain logistics to data secur...