India, July 25 -- For Gaurav Khatri, the cofounder of Noise, revenue is no longer the only motivation, as he wants to make the audio and wearable startup a global brand.

"The aspiration is to build a brand that people recognise as coming from India and going global. That's what we're working towards - building for global markets. We now have an opportunity to drive interest and scale distribution more rapidly. If we're able to penetrate even three more countries to the same degree as India, I think we'll be on the right path," said Khatri.

He was speaking at a fireside chat with Shadowfax cofounder and CEO Abhishek Bansal at Inc42's 'The D2C & Retail Summit'.

Notably, Noise has already taken steps to establish a presence outside India....