India, Sept. 21 -- Let's just agree - creating a super app that does it all isn't a shiny new concept. In fact, the idea traces its roots back to 2011 when China's WeChat bundled numerous services into a single mobile platform - messaging, payments, social media, ecommerce, news, ride-hailing, food ordering, and more.

And ever since, India has been on a wild chase for that dream. From fintechs to traditional banks, everyone wants to be everywhere, everything, all at once, with a ubiquitous super app.

While banks fancy calling it the 'universal bank' model, bundling credit cards, insurance, loans and investments, fintechs don't bother with jargon.

However, underneath the super app gloss, it is mostly the basics - payments, lending, mutu...