India, June 6 -- Everything and everyone around us, even remotely related to the internet, is evolving, and global tech giants are no exception. While Indian businesses have long replicated the strategies of international behemoths, the tables are turning. What makes us say so?

Well, after championing an ad-free, premium viewing experience for years, Amazon's OTT platform Prime Video has now introduced ads to its platform in India - a move that the homegrown TV broadcaster-led OTT platforms have hardly distanced themselves from ever. A prime (no pun here) example is Hotstar (now JioCinema), which has always run advertisements and never relied solely on a pure-play subscription model.

While Amazon Prime Video previously allowed skippable...