Branding Lamka: From Location to Destination
Manipur, Jan. 21 -- I am a foreign tourist just arrived at the Imphal Airport: Tell me one compelling reason or attraction for which I must visit Lamka (Churachandpur) after having come all the way to Manipur. Or I am a senior Government officer from another part of India and I have come to attend an important meeting in Imphal. I have only one spare day before returning to Delhi. Tell me why I should prefer to visit Lamka instead of Moreh.
It is said that Place Branding (including place marketing and promotion) is a new umbrella term encompassing nation branding, region branding and city branding; and it is image communication effort to the target people, resources and business. In the Govt context, it can also be understood as a govern...
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