India, Feb. 9 -- Prem Narayan, chief strategy officer at advertising firm Ogilvy, believes that social media influencers or digital content creators, seen as catalysts of social and cultural change, may be impacting some product categories more than the others. His theory was backed by a recent study that his ad agency did in collaboration with Meta analysing content on Instagram, Facebook and WhatsApp which indicated that social platforms are the front door of culture especially for the beauty products category....