India, April 11 -- The high-profile Indian Premier League (IPL) which started on March 22, may be top-of-mind among cricket fans, viewers and marketers, but what about brand recall for advertisers spending Rs.3,000-4000 crore on the sports property? A recent brand track study shows that in the first week of the tournament, two out of three IPL viewers recalled a fantasy sports brand, making it the most memorable category, followed by tyres, with one in three viewers recalling a brand. Sport and fitness as well as beverage brands struggled to make an impact, with much lower recall despite their presence in the tournament, the study noted....