'india's media, entertainment industry needs more content for local mkts'
Mumbai, May 4 -- India's media and entertainment industry is not limited by capital or audiences, but by the lack of content tailored for local markets, Uday Shankar, vice chairman of JioStar and co-founder of Bodhi Tree Systems, said on Friday during the third day of the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai.
During a chat with Vivek Couto, executive director, Media Partners Asia, Shankar said that the industry does not lack capital or audiences as 750 million people watch streaming content in some form or the other every day. But, to maintain the pace of growth for next 15 years, India needs to create content tailored for the local market, Shanker said.
"We are not limited by capital but our capacity to access new storytellers and writers," Shankar said.
"If content has to meet the aspirations and requirements for this country, then you have to start making lots more locally, tailored to Indian tastes and ideally travel to the world."...
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