India, July 13 -- Many celluloid actors have turned film producers. And now, the small-screen actors are not far behind in delving into production. Aniruddh Dave, who is currently part of a popular women-oriented show, says that they will be going on floors with their first show very soon. "I have a creative team and they develop concepts. I am working on something for the web. So, alternative business can actually be beneficial for an actor. However, my priority has been acting. I have completed 10 years in the industry as I am working from my teenage years and I am playing the lead until now. But it's not necessary that in the coming years I would only get lead roles, so at that time I will have to make a decision," he says. Aniruddh adds, "The real actors who are good performers, do not have a shelf life as they keep doing something. There are many actors who by their own choice reduce their shelf life as they refuse to play certain roles. There are many veteran actors who are never out of work. Actors reduce their shelf life because of their own attitude and their temperament or because of their poor performance." He says that some refuse to play a father's role or a supporting character because it's not necessary that every time an actor would get the same opportunities after a certain age....