Sri Lanka, June 7 -- A discussion aimed at identifying strategies to attract tourists during the offseason was held yesterday (06) at the Presidential Secretariat, chaired by President Anura Kumara Disanayake, with the participation of key stakeholders in the tourism industry.

The conversation focused on promoting Sri Lanka as a year-round travel destination, particularly during the offseason, enhancing the country's tourism brand through digital marketing, strengthening human capital in the sector through skill development and training as well as attracting more foreign investment into tourism sector.

Attention was also drawn to the current challenges facing the tourism industry. Stakeholders were briefed on the initiatives already und...