India, March 7 -- Indian consumer products distributors have now filed an antitrust case against quick commerce firms like Zomato, Swiggy, and Zepto, citing their alleged deep discounting practices.

The case, filed by the All India Consumer Products Distributors Federation (AICPDF) with the Competition Commission of India (CCI) comes at a time when the quick commerce sector is facing intense scrutiny over the pricing of products, according to a report by news agency Reuters.

"An alarming trend of predatory pricing and deep discounting practices by Q-commerce platforms resulted in unfair pricing models," the report quoted the group's filing (which is not public) as saying.

It had said in its filing that local brick-and-mortar stores "ca...