India, July 18 -- YouTube has launched its game-changing Hype feature in India to give small creators a boost in visibility and give them a chance to grow. This move is here to encourage creators from different languages, regions, and genres to reach a new audience. Here is everything about the Hype feature and what you need to know as a creator.

The Hype feature is designed for creators with 500 to 500,000 subscribers. It gives viewers a new option to Hype the video of an emerging creator. A new Hype button will appear below the video of a qualified channel. Hitting this button will give the video points, which help it reach larger audiences.

Once a video gets Hype, it will accumulate Hype points and move accordingly on a top 100 leade...