India, Aug. 7 -- Those who hear the term Transport Type might immediately picture the bold, poetic, and religious motifs adorning India's long-haul trucks. And why not? Our trucks are legendary in their decorative flair. The Horn OK Please sign was on the back of every heavy vehicle until 2015. Other motifs endure: Florals, talismans, even full portraits of family or film stars.

It's art on the move. Indian vehicular lettering shows off identity, local pride and linguistic play. And there's always a story to tell.

In Kolkata, buses are painted as boldly and lovingly as any canvas. The sides carry hand-painted Bengali and English lettering, displaying route details, vehicle numbers, start and end points, all in flamboyant strokes and hue...