GREATER NOIDA, Oct. 28 -- The Yamuna Expressway Industrial Development Authority (Yeida) is likely to develop its much-awaited Heritage City project at Raya in Mathura district through a hybrid model, pending the board's approval for the mega project.

Spread over 11,653 hectares, the project-planned as the Raya Urban Centre-will feature cultural, religious, and tourism components inspired by the Braj region. Envisioned as a reflection of Lord Krishna's life and legacy, the Heritage City aims to cater to the thousands of devotees who visit Mathura and Vrindavan daily, while easing travel and enhancing pilgrim amenities, officials said.

"Yeida has been working on this ambitious project to develop a Heritage City in Mathura, and the develo...