India, Oct. 16 -- For most of us, back pain can start as a mild ache after long hours at a desk or a sudden twinge while walking, but over time, it often progresses from a passing discomfort to a chronic, life-altering condition. According to the World Health Organisation, 619 million people were affected by lower back pain globally with projected to increase to 843 million by 2050. Studies estimate, nearly 60% of Indians suffer from lower back pain at some point in their life.

Yet, we tend to neglect one of the most important part of our bodies - the spine.

What's worse, spinal pain doesn't discriminate. It can sneak in your life unannounced anytime, irrespective of age, gender, profession etc. disrupting daily movement, productivity, ...