India, April 17 -- Today, oddly enough, happens to be World Malbec Day, an entirely manufactured celebration, brazenly marketed as a "world" event, when in fact, it was created by Argentina to promote their Malbec grape. Heck, it worked. Today Malbec wine is synonymous with Argentina. All of this highlights how poorly we market India. Shouldn't we have World Turmeric Day now that people in California are downing turmeric shots and golden lattes. Why aren't we out claiming global days and world events for our mudras, mantras and all the healing arts that India invented? The West has co-opted yoga to the point where the only thing Indian in a yoga class outside our country is the obligatory Namaste said in a jarring unrecognizable accent at...