India, June 28 -- A Malaysian company has come under fire after footage emerged online showing its employees participating in an extreme ice bath activity. The company, Victoria's Vitality - known for its health and beauty products - had organised the session as a team-bonding exercise. However, the move quickly drew criticism from users, who raised concerns about the safety and well-being of the employees involved.

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The backlash began after a participant, known by her Instagram handle Ngosak Bi Bi, posted a reel capturing her visibly distressed state as she sat submerged in ice water. Shivering and struggling, she tried to motivate herself throu...