India, April 13 -- A video of a woman dyeing Easter eggs in her toilet bowl has taken the internet by storm, leaving many viewers shocked and disgusted. The unusual method was shared on Instagram by Kate Heintzelman, a content creator from Minnesota, and has since gone viral, attracting over 3 million views within days of being posted.

In the now-infamous clip, Heintzelman is seen dropping around two dozen eggs into her toilet bowl. She then places bottles of food colouring around the rim and begins squirting the colours into the water. Next, she adds baking soda followed by a gallon of vinegar, which causes a fizzy reaction and transforms the eggs into bright, tie-dye-styled Easter decorations.

The video quickly sparked backlash across...