India, Sept. 21 -- Every festive season, our dependence on the digital life looks to be becoming bigger, bolder, battier. For better or for Twitterverse.

Till last season, when festival gifts and goodies had to be sent to a childhood friend in a remote town of Punjab, it heralded much hyperventilating. How to ensure fast and furious instant delivery to back-of-beyond destination Umarpura, that was the million-dollar dilemma.

Swiggy & Co didn't yet serve there. Big Basket, Zepto & Co hadn't yet cast their footfalls there. The options were painfully poor. Amazon, Flipkart et al were the only recourse, but they came with time lags and location snags.

This festive season the tide turned. For this sleepy small town and perhaps for others. ...