India, June 15 -- They don't make fathers like that any more.

So every generation would like to believe.

Season 2025 brings yet another marketeer-mounted consumerist narrative, parading as Fathers Day.

All these special days seem like another super-hyped season of a drama-dripping OTT series. Bigger. Bolder. Better or Battier.

Narratives of Father's Day have changed. Sentimental subtexts may still be the same.

Our generation didn't wait to celebrate a calendar date as Fathers Day or Mothers Day.

Madaaris to marketeers

It was Fathers Day whenever dads used to spruce up vintage Vespas or loud orange Lambrettas, boasting even louder carburettors, to trundle kids to the Gemini circus come to town.

Now, the only circus that Pops and pr...