India, Dec. 25 -- Opening thoughts. Eternal Ltd.'s Zomato and Amazon Pay have announced something interesting, particularly for those deal hunters who also like to double dip for credit cards or spend rewards.

Zomato says that any food delivery orders done on Zomato and paid for using the linked Amazon Pay Balance, will earn some cashback-in this case, called Zomato Money. Orders placed on weekdays will earn 3% Zomato Money return, while weekend food orders will return 5% as cashback.

The idea here is clear: curate a loyal demographic of users-not just for Amazon but also for Zomato-because if a cashback is sitting in the digital wallet, you are likely to not let that go.

As of now there doesn't seem to be a per order or per month capp...