India, May 12 -- So many landmarks remained unconquered, so many peaks he couldn't attain. A sub-10,000-run Test career? Who could have predicted that when Virat Kohli was in his pomp...

For Kohli fans, his Test retirement is the second instalment of his fading away from cricket consciousness after his T20I exit in 2024. He still has ODI cricket left in him; he's still hitting them out of the park in the IPL. That being so, his brand still holds promise to grow further. His brand has already reached where no cricketer ever has. Interestingly, it was during his tenure as India's most successful Test captain, that his brand hit the ceiling.

The most followed Indian on Instagram (271 million) took to his social media handle of choice on Mo...