India, May 29 -- Hailey Bieber's makeup and skincare brand, Rhode, is being sold to Elf Beauty for about $1 billion. On Wednesday, May 28, Elf said it would pay Rhode shareholders $800 million in a combination of cash and stock, along with an additional potential earnout consideration of $200 million - but it will be subject to some performance-related conditions.

Sky Canaves, eMarketer analyst, said of the recent development, according to the New York Post, "The Rhode deal is a bold move for e.l.f. into premium beauty at a time when the prestige side of the industry has lost some of its momentum as a result of consumers buying less or trading down."

Mahalakshmi C, a finance expert, has taken to Instagram to reveal what she believes are...