India, May 3 -- Non-profit organisations today find themselves in a fast-changing environment where data has transformed from a mere administrative task into a vital tool for enhancing impact. While businesses have utilised data analytics for decades to shape their strategies and operations, the non-profit sector has only recently started utilising the significant advantages that analytics can bring in terms of better decision-making, resource optimisation, and showcasing their impact.

Traditionally, non-profits have measured their success through basic metrics like funds raised or the number of beneficiaries served. However, these numbers only scratch the surface of an organisation's actual effectiveness. Advanced data analytics, especi...