India, Nov. 19 -- Elon Musk reportedly explored the idea of acquiring Substack in 2023, a year after his purchase of Twitter (now X).

The New York Times reported that Musk suggested the acquisition during a phone call with Substack chief executive Chris Best in April of that year. Musk entered the implementation of the change with the opinion that the blogging platform, which operates based on subscription, would be used in conjunction with Twitter's paid-service, the Twitter Blue that the business mogul has been aggressively marketing.

Musk even offered Best a chief executive position in the proposed merged company. But at this, Best turned it down, which indicates the inclination of Substack for independence. Shortly after the discuss...