India, Oct. 24 -- There is no gainsaying the fact that the role of social media in today's digital world is of paramount significance. In fact, the influence of social media in our lives has grown substantially during the last decade and is not just limited to connecting with friends and acquaintances. Consequently, while some find it convenient to leverage the benefits of social media to promote their business interests and ventures, there are others, who prefer to reap its advantages to build their professional networks for the furtherance of their career goals - something that experts feel has become extremely essential in the context of the increasingly competitive job scenario.

According to a report by novoresume.com, 77 per cent of...