India, Feb. 15 -- The 2026 Winter Olympics are underway in Milan and Cortina d'Ampezzo from February 6 to 22, bringing together the world's top winter sports athletes. Although medal bonuses vary by country, athletes increasingly rely on sponsorships, endorsements and media partnerships to build long-term financial security.

In many cases, brand deals far exceed competition prize money.

Below is a list of some of the wealthiest athletes competing at the 2026 Winter Olympics, per Newsweek.

Eileen Gu: approx. $50 million

Auston Matthews: approx. $35-50 million

Lindsey Vonn: approx. $8-16 million

Mikaela Shiffrin: approx. $8-15 million

Chloe Kim: approx. $10 million

Laurence Fournier Beaudry: approx. $1-6 million

Jordan Stolz: appro...