India, Feb. 14 -- justify;">On most days, food delivery is routine. A notification appears, the bell rings, the order is collected, and the interaction ends there. But on Valentine's Eve in Delhi NCR, a few residents opened their doors to find something unexpected. Standing outside with their Meevaa Foods orders were the founders themselves.

As part of a Valentine's initiative, the couple behind Zappfresh chose to personally deliver select orders placed a day earlier. There was no dramatic build up. No elaborate set up. Just a simple decision to step out and meet early consumers face to face.

We spoke to Deepanshu Manchanda, Managing Director, Zappfresh, and Prreya Aggarwal, Director, Zappfresh, after the video was released to understan...