India, April 18 -- The General Mills boycott is set to take place from April 21 to April 28, 2025. It is organized by activist John Schwarz, the founder of The People's Union USA. The campaign is part of a broader series of economic blackouts (such as Latino Freeze Movement and Walmart Blackout) aimed at protesting corporate behavior and policy changes on diversity, equity, and inclusion (DEI) initiatives.

The boycott against General Mills is focused on food safety and ethical concerns. Organizers have accused the American company of "poisoning our kids with toxic cereals," pushing overpriced, chemically strong food products while profiting off families. The campaign calls on consumers to stop purchasing any items from General Mills duri...